High style meets eco responsibility

providing you with the best hairdressing service,  minimising our carbon footprint, without cutting back on quality or your salon experience

AUTHENTIC Beauty Concept  Refill bar 

You are able to reuse any shampoo & conditioner bottles you already have with our refill bar. We add labels to avoid confusion

This gives you endless ways to be green & get exactly what you want.

  • All Authentic Beauty Concept shampoos and conditioning treatments are sold in very high quality bottles that are made from 80%+ PCR recycled material, this makes them ideal to use as a "bottle for life" they are also designed to be easily refilled
  • Need a certain size bottle for family needs, no problem
  • Do you want small bottles of many different products to use as & when your hair needs it, no problem
  • How about the perfect travel size bottle you found once that you want to re-use forever, no problem
  • You have bottles that fit nicely in your shower but would like better products inside them, no problem

Why are we doing this

  • Plastics in the oceans are slowly destroying  marine ecosystems all over the world
  • How many once  beautiful beaches have you been to that are now full of plastic and other waste, most of which was either washed up on the beach or left on the beach to be washed into the sea
  • If you love eating fish & seafood, how much plastic would you like your delicious meal to have consumed before it gets to you?
  • A measured & consistent effort now helps to sustain & improve our health, & those of our children

what we are doing about this

  • By carefully choosing the suppliers and products we use, our day to day use of non PCR plastics has decreased by 80% since 2018
  • By only using high quality, natural, recyclable & renewable materials in our salon environment, combined with iconic design, our salon environment needs less repair/maintenance work and there are fewer chemicals in the air we breathe
  • Changing to Led lighting 5 years ago reduced the amount of electricity we used by 20% and the number of bulbs used has fallen by a massive 95%

This is good for you because

  • A healthy salon environment is more enjoyable to visit
  • Forward thinking businesses are better led, giving their teams more opportunity, this means happier more focused artisans working on you
  • When good ethics are purposefully designed into a service led company, they are going to be easier for you to deal with because their hearts are in the right place
  • Peace of mind knowing that you are contributing to an ethical, environmentally aware organisation